Is it time to hire a social media manager for your business?

Maybe you’re a new business trying to attract more followers to your Instagram. Maybe you’re an established company but need to work on keeping your audience engaged. Or maybe you have killer social media content, brand, and strategy, but you need to start outsourcing.

Whatever situation you’re in, social media managers can take hours off your workload while growing your online following through engaging content and expert strategy.

Let’s talk about what social media managers do.

Stated in one sentence, social media managers design a social media strategy for your business and then create and schedule social media posts on your behalf.

This in practice can look like:

1. Creating branded content

We know that consistent brand and tone help you stick out from the crowd. Your business becomes recognizable by posting content that looks and feels the same.

A social media manager is an expert in creating content consistent with your brand to build client confidence and trust. It’ll also be well-written, educational, and strategic. What more can you ask for?

2. Researching hashtags

Hashtag strategy is one of the simplest ways to help people find your content on many social media platforms. Your social media manager will do hashtag (and keyword, depending on the platform) research so that your clients or customers can find you organically.

3. Upkeeping your content calendar

You’ve probably heard that consistent, high-quality content is key. But taking the time to bulk create that content is a lot of work. Your social media manager will keep you on top by creating a month’s worth of material at a time.

4. Scheduling posts

Not only will a social media manager create a detailed content calendar for your brand, but they’ll also schedule posts to keep everyone on track. Scheduling posts keeps you consistently pumping out high-quality content that people (and algorithms) love.

5. Engaging with followers

Your social media manager can increase engagement on your platforms by responding to comments, replying to DMs, and interacting with new accounts and content. This helps you gain your audience’s trust and ultimately grow a committed following that interacts with your socials and converts.

6. Staying up to date with the latest trends

Trends and best practices change at a lightning speed online. A social media manager keeps up to date so that all your content is optimized and relevant. Who knows? With a consistent strategy, you might even go viral.

7. Tracking analytics and curating a strategy designed for YOU

Growth on social media takes time and strategy. A social media manager will keep track of your results and work on systems that will help you grow instead of might. 

If you’re wondering if we’d be a good fit, I’d love to get to know you more. I’m a lawyer turned full-time social media manager (they call me the hashtag queen), and I wouldn’t have it any other way.

Head on over to my Ask Ania Media contact form, and let’s talk about making some amazing social media content.